Choose the plan that fits your research needs

Pay as you go

No subscription required

Pay as you go includes

✓ Unmoderated and moderated testing with the PlaybookUX panel
✓ Recruit consumers and professionals
✓ Unlimited seats
✓ Transcriptions & timestamped notes-taking
✓ Clips & highlight reels
✓ Tags & reactions
✓ Universal search
✓ Templates

Grow

$267

per month, when billed yearly, $290 per month when billed monthly

Everything in Pay as you go

✓ Card sorting and tree testing with the PlaybookUX panel
✓ Send your own users unmoderated, card sorts and tree tests

Scale

$450

per month, when billed yearly, $490 per month when billed monthly

Everything in Grow

✓ Moderated testing with your own customers
✓ Segmentation
✓ Surveys
✓ Live notes (moderated)

Enterprise

Custom

Everything in Scale

✓ Bulk pricing discounts & custom session limits
✓ Dedicated customer success manager
✓ Custom onboarding
✓ Custom contracts & terms of service
✓ 99.99% guaranteed uptime SLA
✓ Invoice payments
Optional add-ons
✓ Custom consent forms
✓ SSO & SAML

See all features and compare plans

PlaybookUX powers user research for thousands of teams

	Pay as you go Sign up	Grow Sign up	Scale Sign up	Enterprise Contact sales
PLAYBOOKUX PANEL
Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel. Unmoderated (10-15 minutes)	$59 /participant	$59 /participant	$59 /participant	Custom
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (30 minutes)	$109 /participant	$109 /participant	$109 /participant	Custom
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (60 minutes)	$159 /participant	$159 /participant	$159 /participant	Custom
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (90 minutes)	$209 / participant	$209 / participant	$209 / participant	Custom
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (120 minutes)	$259 / participant	$259 / participant	$259 / participant	Custom
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel. Card Sort		$8 / participant	$8 / participant	Custom
Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel. Tree Test		$8 / participant	$8 / participant	Custom
Participants from the PlaybookUX panel will complete your survey. Survey			$5 / participant	Custom
USE YOUR OWN PARTICIPANTS
Participants will complete a recorded study on their own time. The PlaybookUX platform will generate a link that you can send to your own participants. Unmoderated		100 sessions / month	250 sessions / month	Custom
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel. Card sort		500 sessions / month	1,000 sessions / month	Custom
Participants will test the organization and labeling of your website to see if they can easily find information. The PlaybookUX platform will generate a link that you can send to your own participants. Tree test		500 sessions / month	1,000 sessions / month	Custom
Your team will moderate a live conversation. The PlaybookUX platform will generate a calendar & meeting link that you can send to your own participants. Moderated			100 sessions / month	Custom
The PlaybookUX platform will generate a survey link that you can send to your own participants. Survey			1,000 sessions / month	Custom
FEATURES
Target participants by job role, industry, company size and other professional characteristics. B2B Recruiting	✓	✓	✓	✓
Target consumers by age, location, gender, income and more. B2C Recruiting	✓	✓	✓	✓
Videos are automatically transcribed after each research session. Transcriptions	✓	✓	✓	✓
Collaborate with teammates by taking time-stamped notes and @ mentions. Note-taking	✓	✓	✓	✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels. Clips/Highlight Reels	✓	✓	✓	✓
Tag patterns and themes to build out a central repository and stay on top of customer insights. Tags & Reactions	✓	✓	✓	✓
Easily search notes, clips, transcripts, reports and tags across all projects. Universal Search	✓	✓	✓	✓
Get inspired by our curated list of question templates. Curated Templates	✓	✓	✓	✓
Save time setting up studies by creating saved persona and question templates. Saved Audience & Test Scripts	✓	✓	✓	✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day. Moderated Scheduler	✓	✓	✓	✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant’s personal information. PII Blocker	✓	✓	✓	✓
Create a shareable summary of your research. Reports	✓	✓	✓	✓
Create timestamped notes during moderated conversations. Live moderated notes			✓	✓
Set up segments to ensure exact demographic quotas Segmentation			✓	✓
Upload a custom consent form that participants agree to before starting a session. Custom consent forms				Add-on
ADMINISTRATION
Manage your PlaybookUX account by configuring access roles. Roles and permissions	✓	✓	✓	✓
Manage your teams, initiatives and product lines with workspaces. Workspaces	✓	✓	✓	✓
Organize studies into folders & folder groups. Folders	✓	✓	✓	✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project. Data sharing and exports	✓	✓	✓	✓
SECURITY
Learn more about security at PlaybookUX https://www.playbookux.com/legal/ Data encryption at rest and in transit	✓	✓	✓	✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more. SAML-based single sign-on (SSO)				✓
Custom Contracts & Terms of Service				✓
Learn more about security at PlaybookUX https://www.playbookux.com/legal/ 99.99% guaranteed uptime SLA				✓
SUPPORT
Chat support	✓	✓	✓	✓
Designated customer success manager				✓
Custom onboarding & training				✓

Pay as you go

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- $59 /participant
Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- $59 /participant
Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes):
- Custom

USE YOUR OWN PARTICIPANTS

Participants will complete a recorded study on their own time. The PlaybookUX platform will generate a link that you can send to your own participants.
Unmoderated
Participants will organize content into categories that make sense to them. The PlaybookUX platform will generate a link that you can send to your own participants.
Card Sort
Participants will test the organization and labeling of your website to see if they can easily find information. The PlaybookUX platform will generate a link that you can send to your own participants.
Tree Test
Your team will moderate a live conversation. The PlaybookUX platform will generate a calendar & meeting link that you can send to your own participants.
Moderated
The PlaybookUX platform will generate a survey link that you can send to your own participants.
Survey

FEATURES

Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
- ✓
Target consumers by age, location, gender, income and more.
B2C Recruiting
- ✓
Videos are automatically transcribed after each research session.
Transcriptions
- ✓
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
- ✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
- ✓
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
- ✓
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
- ✓
Get inspired by our curated list of question templates.
Curated Templates
- ✓
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
- ✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
- ✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
PII Blocker
- ✓
Create a shareable summary of your research.
Reports
- ✓
Create timestamped notes during moderated conversations.
Live moderated notes
Set up segments to ensure exact demographic quotas
Segmentation
Upload a custom consent form that participants agree to before starting a session.
Custom consent forms

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
- ✓
Manage your teams, initiatives and product lines with workspaces.
Workspaces
- ✓
Organize studies into folders & folder groups.
Folders
- ✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA
- ✓

SUPPORT

Chat support
- ✓
Designated customer success manager
Custom onboarding & training

Grow

PLAYBOOKUX PANEL

Unmoderated (10-15 minutes)
- $59 /participant
Moderated (30 minutes)
- $109 /participant
Moderated (60 minutes)
- $159 /participant
Moderated (90 minutes)
- $209 / participant
Moderated (120 minutes)
- $259 / participant
Card Sort
- $8 / participant
Tree Test
- $8 / participant
Survey

USE YOUR OWN PARTICIPANTS

Unmoderated
- 100 sessions / month
Card Sort
- 500 sessions / month
Tree Test
- 500 sessions / month
Moderated
Survey

FEATURES

B2B Recruiting
- ✓
B2C Recruiting
- ✓
Transcriptions
- ✓
Note-taking
- ✓
Clips/Highlight Reels
- ✓
Tags & Reactions
- ✓
Universal Search
- ✓
Curated Templates
- ✓
Saved Audience & Test Scripts
- ✓
Moderated Scheduler
- ✓
PII Blocker
- ✓
Reports
- ✓
Live moderated notes
Segmentation
Custom consent forms

ADMINISTRATION

Roles and permissions
- ✓
Workspaces
- ✓
Folders
- ✓
Data sharing and exports

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA
- ✓

SUPPORT

Chat support
- ✓
Designated customer success manager
Custom onboarding & training

Scale

PLAYBOOKUX PANEL

Unmoderated (10-15 minutes)
- $59 /participant
Moderated (30 minutes)
- $109 /participant
Moderated (60 minutes)
- $159 /participant
Moderated (90 minutes)
- $209 / participant
Moderated (120 minutes)
- $259 / participant
Card Sort
- $8 / participant
Tree Test
- $8 / participant
Survey
- $5 / participant

USE YOUR OWN PARTICIPANTS

Unmoderated
- 250 sessions / month
Card Sort
- 1,000 sessions / month
Tree Test
- 1,000 sessions / month
Moderated
- 100 sessions / month
Survey
- 1,000 sessions / month

FEATURES

B2B Recruiting
- ✓
B2C Recruiting
- ✓
Transcriptions
- ✓
Note-taking
- ✓
Clips/Highlight Reels
- ✓
Tags & Reactions
- ✓
Universal Search
- ✓
Curated Templates
- ✓
Saved Audience & Test Scripts
- ✓
Moderated Scheduler
- ✓
PII Blocker
- ✓
Reports
- ✓
Live moderated notes
- ✓
Segmentation
- ✓
Custom consent forms

ADMINISTRATION

Roles and permissions
- ✓
Workspaces
- ✓
Folders
- ✓
Data sharing and exports

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA
- ✓

SUPPORT

Chat support
- ✓
Designated customer success manager
Custom onboarding & training

Enterprise

PLAYBOOKUX PANEL

Unmoderated (10-15 minutes)
- Custom
Moderated (30 minutes)
- Custom
Moderated (60 minutes)
- Custom
Moderated (90 minutes)
- Custom
Moderated (120 minutes)
- Custom
Card Sort
- Custom
Tree Test
- Custom
Survey
- Custom

USE YOUR OWN PARTICIPANTS

Unmoderated
- Custom
Card Sort
- Custom
Tree Test
- Custom
Moderated
- Custom
Survey
- Custom

FEATURES

B2B Recruiting
- ✓
B2C Recruiting
- ✓
Transcriptions
- ✓
Note-taking
- ✓
Clips/Highlight Reels
- ✓
Tags & Reactions
- ✓
Universal Search
- ✓
Curated Templates
- ✓
Saved Audience & Test Scripts
- ✓
PII Blocker
- ✓
Reports
- ✓
Live moderated notes
- ✓
Segmentation
- ✓
Custom consent forms
- Add-on

ADMINISTRATION

Roles and permissions
- ✓
Workspaces
- ✓
Folders
- ✓
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
SAML-based single sign-on (SSO)
- ✓
Custom Contracts & Terms of Service
- ✓
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA
- ✓

SUPPORT

Chat support
- ✓
Designated customer success manager
- ✓
Custom onboarding & training
- ✓

FAQs

Are there any session limits on using the PlaybookUX panel of participants?

You can conduct 150 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 150 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.

Does PlaybookUX have seat-based pricing?

We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!

Do you have a free trial?

A free trial of the Grow plan is included when you sign up (no credit card required). If you're a potential enterprise customer, get in touch with our sales team for a customized trial.

Do you offer customer support?

All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.